Why the name change? That’s a good question.
When we first started producing our activity idea cards at our original company, Pal Toys, they were called “Bright Ideas for Mommy + Me.” We felt this was a perfect name for our original Baby through Preschool cards, but then we branched out into our school years series of Reading, Writing, Math, and Thinking decks, for ages 5-9, and beyond.
Suddenly, “Mommy + Me” didn’t quite fit the whole lineup. We settled on “Bright and Beyond” because that seemed to be the best name that was available in the Trademark and website-name search, but we were never truly in love with it.
One of the names we had always liked was “Bright and Ready.” We felt it reflected our focus on intellectual development and developmental readiness for the different stages of childhood.
When Ready Set Resources (started by one of the founders of Pal Toys) bought the assets of Pal Toys, another search was made on the status of “Bright and Ready,” and lo and behold, it was available!
We decided to go forward with a name transition! The first decks up for reprint were Baby through Preschool (our best sellers). It might take a while before we transition our Spanish and school years decks. We’ve still got a pretty good supply of those in the warehouse.
Thanks for your interest!
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